360° Marketing
Our Marketing. Your Success.
We rigorously market your property to help you realize maximum return. We market your properties everywhere - online, in print, via email, and throughout our professional network. We combine proven experience, industry best practices, and Sperry Van Ness resources to deliver proven results.
We tailor our approach to meet the unique needs of your property. Our marketing is outlined as follows:
Diligent Research
Survey the Market
Determine the property's position in the market by analyzing comparable or competing properties; review existing micro- and macroeconomic commercial real estate trends.
Confirm Client's Objectives
Consult with the Client to reaffirm goals for the transaction.
Conduct On-Site Inspection
Visit the property to inventory its physical characteristics, as well as the location and unit sizes of its occupants. In addition, note the surrounding area, linkages, and location of competing properties. Evaluate condition of improvements to overcome potential negatives.
Photograph the Property
Assemble a variety of visual material from multiple sources, including: photographs of the property and surrounding area, aerial and satellite imagery, virtual tours, video, and other media.
Perform Financial Analysis
Using defined market trends, evaluate the current and potential income, deferred maintenance, operational costs, taxation, and other related aspects of the property to determine future performance, potential loan proceeds, and its current value. Include several scenarios - best, worst, and most likely financial outcomes.
Prepare Demographic Reports
Generate demographic reports and thematic maps which provide information about location, population, income, and industry-related trends. Identify on a map any competing properties that should be noted. Summarize the area's amenities for use in marketing to those beyond the local market.
Gather Collateral Material
Procure materials to be used in marketing materials, including: building plans, surveys, specialized maps, etc.
Conduct Additional Research
Investigate additional legal, zoning, tax, physical conditions (flood plain, rivers, wetlands, etc.); ownership, and use restrictions that may impact the property.
Focused Strategy
Define Target Audience for Priority Focus
Confer with the Client and determine the property's highest and best use. Tailor the marketing campaign to attract the target audience of buyers, users, and investors.
Assemble Prospect Lists
Cultivate prospects from the Sperry Van Ness | Lillie & Associates proprietary contact database - comprised of literally thousands of brokers, buyers, users and investors throughout the entire country. Augment with information from third-party sources.
Produce Print Collateral Materials
Produce an executive summary, fact sheet, color fliers, brochures, and postcards.
Install Signage
Coordinate with the Client and install signage on and/or near the property.
Create Multimedia Presentation
Produce virtual tours and animated Flash™ presentations to showcase the property.
Prompt Execution
Alert the Commercial Real Estate Community via Broadcast Email
Send broadcast email via national, local, and internal marketing channels to reach a vast network of brokers, buyers, users, and investors.
Add to the Company Website
Add the property to our company website; which is referenced on our signage, business cards, print, email, and electronic marketing.
Market the Property on Internet Listing Services
Add the property to leading websites - including CPIX, LoopNet, CoStar, Catylist, MyNextDeal, PropertyLine, CIMLS, and MEDC.
Advertise on Media Websites
Add the property to Cityfeet.com - and publish listings to the New York Times, Boston Globe, LA Times, Chicago Tribune, Atlanta Journal-Constitution, San Francisco Chronicle, and dozens of other newspaper websites.
Promote at Networking Events
Present the property at local marketing sessions, conferences, and other networking events. Deal sharing is encouraged and promoted through our commission sharing policy.
Advertise in Magazines and Newspapers
When appropriate, advertise in various newspapers, magazines, and trade publications.
Send Direct Mail and Monthly Mailings
Send out mailings to the target audience. Follow-up with phone calls at repeated and regular intervals.
Submit Information to Economic Developers
Submit property information to local economic development agencies.
Insightful Feedback
Review Marketing Materials
Prior to distributing materials, obtain Client's approval for the marketing campaign.
Determine Price, Terms, and Deal Points
Collaborate with the Client to ensure that factors relating to the transaction are understood and mutually agreed upon.
Conduct Conference Calls
Schedule recurring conferences with the Client via telephone or email to provide status and progress updates.
Provide Reports
Provide a written progress report - in whatever format is preferred by the Client - on a regular basis.
Experienced Negotiations
Draft Letter of Intent and Response
Help facilitate the process of making an offer from the prospect to the Client.
Assist in Negotiation
Work in conjunction with the Client, his staff, and attorney to help negotiate an offer.
Coordinate with the Attorney
Work with the Client's attorney, if desired, to make sure that the contract is structured satisfactorily.
Process to Close
Monitor the resolution of the deal, guiding the transaction to a successful closing.
Important Intangibles
There are many important factors that relate to the disposition of commercial real estate. First, we must maintain a clear understanding of our Client's objectives and priorities. Next, the current or future climates for real estate and finance will partially dictate the speed, price, and terms under which a deal is made. Finally, the experience of our Advisors in guiding the process and properly presenting your property to the marketplace is crucial to achieving the desired conclusion.
With these things in mind, we look forward to providing a knowledgeable team of specialists to successfully market your property and exceed your expectations.
Respectfully,
Gary L. Lillie
Managing Director
Sperry Van Ness | Lillie & Associates
